Cryptocurrency is increasingly bursting into various areas of human life, including gambling entertainment. There are already hundreds of cryptocurrency casinos that have obtained a license to operate or are fully blockchain-based. Today there are many online casinos, which you can check at casinoofthekings.ca, that accept crypto payments and are famous for the most reliable and fast payouts. You can choose the most convenient casino thanks to the comparative characteristics and statistics compiled on the website.
Usually, virtual platforms that accept electronic money to pay, offering the same range of entertainment as the usual clubs. The number and varieties of games are independent of the payment systems integrated into the site. Typically, players have access to a wide range of slots with high returns. Information about RTP explanation can be helpful to those players who intend to win and withdraw their money quickly.
In a world where almost all sporting events have been sidelined by the vicious Covid pandemic resulting in substantial financial losses, the dramatic rise and popularity of the cryptocurrency industry have made it the perfect new mainstream. Sports teams, athletes, and brands are partnering with cryptocurrency companies, actively promoting crypto, and exploring use cases as part of their core business model. In 2021, several of the world’s biggest sports brands and companies began to join forces with cryptocurrency exchanges and companies in the form of multi-million dollar sponsorships, strategic partnerships, and other marketing-related measures. These agreements would have been unthinkable only a year or two ago. Still, they are widespread thanks to cryptocurrency’s restored reputation, improved regulatory clarity, and the vast potential offered by new sectors like DeFi and NFT.
Today we’re going to talk about the most significant and popular sponsorship contracts of the UFC company, among the list of some crypto companies included.
1. Crypto.com
UFC and Crypto.com signed a $175 million sponsorship deal for 10 years.
The crypto platform became the first global “official fight kit partner.” The deal gave Crypto.com the right to place its brand on UFC kits worn by athletes competing in UFC events and dramatically increased the company’s popularity with new customers.
The partnership does not end with the placement of the logo. Crypto.com also has a presence in the octagon during PPV events. The company has also earned the status of an official cryptocurrency partner of the UFC, creating a new sponsorship category for the sports organization. The cryptocurrency company is integrated into UFC content on digital and physical platforms.
This sponsorship is important because it demonstrates how much cryptocurrency companies want mass adoption. Sports teams are ideally suited for this purpose because they are popular and have a broad fan base.
2. DraftKings
UFC has signed an exclusive advertising contract with a DraftKings bookmaker. According to it, the company will sponsor the promotion for 5 years in the United States of America and Canada. The countdown clock will now have the bookmaker’s logo and display their odds on the events during UFC broadcasts. DraftKings will pay $350 million for these services.
DraftKings offers its customers special promotions and uses the UFC’s official signs and logos. Other types of cooperation between the sports organization and the bookmaker company are also provided.
According to the president of Ultimate Fighting Championship, Dana White, this big deal will benefit all parties to the agreement, but most of all – the fans.
A list of other prominent UFC sponsors:
- BT Sport;
- Stake.com;
- Reebok;
- ESPN;
- O2 Industries;
- Trojan;
- Nemiroff;
- Timex.
Original Image: unsplash
3. Monster Energy
The official energy drink of the UFC will remain Monster, according to an expanded global collaboration that the UFC and Monster Energy announced in 2021. The new contract also means that Monster Energy will take on a second sponsorship, becoming the group’s official source of drinking water.
The multi-year contract represents the second global renewal of the UFC and Monster sponsorship relationship in a row. One of the most successful instances of such cooperation in sports history, it builds on the strong partnership between the companies that started in 2015.
The Monster logo will continue to be displayed on the octagon’s entrance/exit side per the conditions of the new deal. Throughout numerous events, Monster collaborates with the UFC on retail promotions as well as social and digital media integrations. The sportswear line for UFC-sponsored competitors at UFC Fight Night will continue to feature the Monster brand prominently.
4. TikTok
The partnership, signed in 2021, has allowed the TikTok community to become part of sporting events, see exclusive content live, and even get behind the scenes.
TikTok allows users to become viewers of exclusive coverage and get a vivid experience of watching their idols live. As part of the partnership, fans worldwide will be able to watch exclusive pre-fight and post-fight broadcasts, behind-the-scenes footage, coverage of UFC fighters, and other live content available only on TikTok each week.
Although the financials were not made public, based on the value of other UFC sponsors, it is probably worth at least $10 million a year.
5. Venum
After collaboration with Reebok, fighters are now wearing Venum clothing. With the change of technical sponsor, the payouts of the fighters slightly increased, and the newcomers gained the most significant benefit from the promotion.
The IMG licensing agency completed the deal, exclusively representing the UFC. The financial details of the three-year agreement have yet to be published. However, it is assumed to be less expensive than the six-year, $70 million Reebok deal, making it likely worth approximately $50 million. Venum covers all expenses, offers cash, and provides the necessary UFC attire.